It seems the most efficient way to communicate nowadays is through an infographic, especially if your chosen topic is social media. Still, as The Wall notes there are a few interesting tidbits in the below.
The information has been compiled by Dan Zarrella, an award-winning social media scientist and author.
Here’s a snapshot, you can scroll through the whole image to get all the stats and inside info on how to get the most attention on Twitter, LinkedIn and Facebook:
1-5 words is the optimum length for ‘B2C’ tweets, whereas the more wordy B2B folks prefer detailed 11-15 word tweets
Getting excited isn’t such a good idea on Twitter. Including an explanation mark in tweets means you’ll get 8%-15% fewer ‘clicks’, but on LinkedIn enthusiasm is your friend and the odd ‘!’ will give you 26-27% more clicks
Asking a question is even worse than getting excited. Including a question reduces the ‘clicks’ on LinkedIn messages and tweets by anything from 25% – 52%. Not a great stat for social media engagement
If you’re willing to not ask questions and keep the excitement to a minimum, you’re best to get tweeting on a Wednesday – and possibly a Monday too if you’re all consumer-like. However, LinkedIn is far better on a Sunday for B2B types (presumably they’re all too busy to network during the week) and Monday if you’re a consumer (that’s the Monday blues for you).