Olympics inspire 150 million conversations on Twitter-verse

Twitter revealed that last night’s Olympic closing ceremony saw more Tweets per minute (TPM) than Usain Bolt’s 200m final win – which received over 80,000 TPM. However, the Spice Girls stole the show, inspiring more than 116,000 TPM during their performance last night.

Word associated with the ‘Olympics’ during Games on Twitter via @sysomos

Over the past 16 day period, Twitter saw 150+ million Tweets about the Olympics. Here are the biggest moments of competition:

  • Usain Bolt (@UsainBolt) of Jamaica wins gold in the 200m sprint: 80,000+ TPM
  • Bolt wins gold in the 100m sprint: 74,000+ TPM
  • Andy Murray (@andy_murray) of Great Britain wins gold in the men’s tennis singles: 57,000+ TPM
  • Jamaica wins gold and sets the world record in the men’s 4×100 relay: 52,000+ TPM
  • Team USA beats Spain to win gold in men’s basketball: 41,000+ TPM

The most-discussed British athlete throughout the Games was diver Tom Daley, who went on to claim bronze in the 10 metre final. Here is a list of the other most discussed athletes during the games:

  1. Usain Bolt (@UsainBolt)
  2. Michael Phelps (@MichaelPhelps)
  3. Tom Daley (@TomDaley1994)
  4. Ryan Lochte (@ryanlochte)
  5. Gabby Douglas (@gabrielledoug)
  6. Andy Murray (@andy_murray)
  7. Kobe Bryant (#GetKobeOnTwitter)
  8. Yohan Blake (@YohanBlake)
  9. Lee Chong Wei (@Lee_C_Wei)
  10. LeBron James (@KingJames)

The Olympic Games have been incredible, especially for someone like me who lives a stone’s throw away from the Olympic park; I’m already feeling the post-Olympics blues. Twitter definitely played an important role in keeping people up-to-date, engaged and entertained. But with the Paralympics starting in a fortnight, it will be interesting to see if it receives the same rapturous reception as the Olympics, or even reach similar peaks in TPM’s on Twitter-verse.

Regardless, I’m looking forward to it – Let the games commence!


Author: Nahidur Rahman

PR professional

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