I say ‘launches’, they’d added a ‘Europe’ link to the nav bar. But this is more than a link.
It’s probably not escaped your notice GigaOM has been upping it’s not-US presence. In addition to appointing ex-Guardian tech staffer Bobbie Johnson as European editor, the site has also nabbed PaidContent and associated sites from the Guardian Media Group (see a pattern here) to strengthen its coverage areas and international reach.
Why is this? To be blunt, Europe is different to the US. We have different laws and governance covering lovely things like data protection, file sharing and copyright of digital content, social media, privacy and lots of other technical what-nots that are in a near constant state of change. We’ve also got a whole host of companies based in the Europe – and have had for some time now. Last.fm, for example, kicked into life in East London. Plus, there’s a whole VC and financing sector operating in complete separation of the Mecca that we Brits like to believe Silicon Valley is. Oh, and the time is different over here too.
In short, you’d struggle to cover it all from the states. Or, to quote the site itself “Ultimately, we believe that not only is there an under-covered base of businesses in Europe, but there is also a new generation of international start-ups and digital companies being built here — and that the changes happening as a result of this shift deserve the kind of attention we can give it.”
So there is it – GigaOM Europe. Start reading.